REWARDS GUIDE · FOR VENUE MANAGERS
A useful comeback reward feels valuable to the guest, costs little to fulfil and becomes useful only when they place another order. This guide shows how to build that system.
IN THIS GUIDE
Four sections. About five minutes before you open setup.
The guest immediately understands why it is worth coming back.
Judge the ingredient, labour or capacity cost—not the menu price.
The reward adds to a real second purchase instead of replacing it.
SCREEN-BY-SCREEN
You do not need to invent odds, spend levels or a financial model. Bring the numbers your team already understands.
Start with one honest number
Do not use your biggest table or your cheapest item. Choose the amount one typical guest spends on an ordinary visit. Redeem uses it to suggest return-order minimums and reachable reward levels.
Manager tip: If bills vary a lot, use the middle of your last 20 ordinary orders.
Choose the everyday win
A guest should recognise the value immediately. Your team should be able to hand it over during a busy shift without asking a manager. Redeem makes the lowest-cost treat the most common win.
Manager tip: A drink, side, dessert, add-on or service upgrade usually works better than discounting the whole bill.
Review the complete system
The review shows everyday wins, longer-term levels, the minimum comeback order and an estimated monthly cost. Start with the version your team can honour confidently. You can adjust it after seeing real redemptions.
Manager tip: Percent discounts need a cash cap. A reward without a clear limit can become expensive on a large table.
STARTING RECIPES
Your own cost, normal bill and staff capacity decide the final reward.
Example bill: ₦8,000
Everyday win
Free pastry, cookie or coffee add-on
Reachable level
10% off after about 3 visits, capped at ₦1,500
Why it works: Small items feel complete, are easy to serve and protect the main order value.
Example bill: ₦15,000
Everyday win
Free starter, side or dessert
Reachable level
₦2,500 off after about 3 visits
Why it works: The reward adds to a meal instead of replacing the reason for the visit.
Example bill: ₦30,000
Everyday win
Free mocktail or shared small plate
Reachable level
₦5,000 off after about 3 visits
Why it works: A visible table treat creates a moment without discounting the full night out.
Example bill: ₦25,000
Everyday win
Free add-on or service upgrade
Reachable level
10% off after about 3 visits, capped at ₦4,000
Why it works: An upgrade has clear perceived value and usually uses less capacity than a free core service.
BEFORE GUESTS SCAN
Let one staff member play the guest and another confirm the purchase. Surface unclear wording, unavailable items and till confusion before a customer does.
READY TO SET YOURS UP?